Apple announced today the launch of iTunes movies in the UK and Canada.  For movie rentals, customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it.

"We're kicking off movies on the iTunes Store in the UK with over 700 films for purchase and rent," said Eddy Cue, Apple’s vice president of iTunes. "We think customers in the UK are going to love being able to enjoy their favorite movies on their iPod, iPhone or on a widescreen TV with Apple TV."

iTunes movies are available at £6.99 for library title purchases and £10.99 for new releases. iTunes movie rentals are £2.49 for library title rentals and £3.49 for new releases, and high definition versions are priced at one pound more.

Canada annoucement here :

"Canadians have made iTunes the most popular place to find and buy music and TV shows online," said Eddy Cue, Apple’s vice president of iTunes. "We're thrilled to give iTunes customers access to over 1,200 movies from major studios to rent or purchase, whether to enjoy at home on their widescreen TV with Apple TV or on-the-go on their iPod."

Prices for iTunes movie sales are CAN$9.99 for catalog title purchases, CAN$14.99 for recent releases and CAN$19.99 for new releases. iTunes movie rentals are CAN$3.99 for library titles and CAN$4.99 for new releases, with high definition rental versions priced one dollar more.